Introducing a new generation of Caviar styling products—reformulated for those who want luxury styling with clean ingredients. Each formula stays true to Alterna’s clean beauty philosophy, free from harsh chemicals. Now in updated, eco-friendly packaging with twist-open aerosols to reduce plastic waste.

I supported the relaunch of our Styling Collection by driving awareness through targeted media efforts and standout in-store visuals. From press placements to eye-catching merchandising, I helped create a cohesive rollout that captured attention and encouraged trial. The result: stronger brand presence and meaningful consumer connection.