With the launch of the Caviar Moisture Collection, a revolutionary line in haircare that blends luxury with proven results. From the versatile Caviar Moisture Hair Oil to the rejuvenating Caviar Moisture Masque, this collection redefines how Alterna Haircare care for our hair—bringing hydration, shine, and softness to every strand.

​I contributed to the successful launch of our Moisture Oil and Masque by coordinating PR outreach, securing press coverage, and implementing impactful off-shelf merchandising and signage strategies. This comprehensive approach enhanced product visibility and drove consumer engagement.