Transform damaged hair to healthy looking hair* with the launch of Alterna Caviar Bond Repair Intensive Leave-In Treatment. Restructuring Bond Repair's NEW Leave-In Treatment Masque strengthens hair, reduces and prevents breakage, and significantly improves shine for hair that looks healthy.
For the launch of Alterna's Bond Repair Intensive Leave-In Treatment, I managed media outreach, collaborated with press contacts, and developed impactful in-store displays and signage. These efforts collectively boosted brand awareness and facilitated a successful product introduction.
*based on salon testing
Alterna Haircare Restructuring Bond Repair Intensive Leave-In Treatment Masque.
